Hard Rock Hotel & Casino In response to the extraordinary success that the Hard Rock Las Vegas has enjoyed since it opened its doors in March, 1995, founder and owner Peter Morton recently completed a $100 million expansion of his Las Vegas property. With the creation of a new sophisticated 330-room guest tower, four new restaurants, including Chef Nobu Matsuhisa's world-renowned Nobu, and the expansion of the hotel's famed Beach Club and Pool, along with other new attractions such as the RockSpa and Baby's Nightclub, Morton has affirmed the Hard Rock Hotel's preeminent status as a complete resort destination. Selected as one of the top 25 coolest places to stay in the world by Conde Nast Traveler Magazine, the Hard Rock Hotel is a shrine to rock and it's superstars.